1. Introduction
Serpent API ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our SERP API service ("Service").
By using our Service, you consent to the data practices described in this policy.
2. Information We Collect
2.1 Information You Provide
We collect information you voluntarily provide when you:
- Create an account: Email address, name, and authentication credentials via Google OAuth
- Make payments: Billing information processed by our payment provider (Dodo Payments)
- Contact us: Information in your communications with us
2.2 Information Collected Automatically
When you use our Service, we automatically collect:
- Usage data: API requests, timestamps, query parameters (anonymized)
- Device information: IP address, browser type, operating system
- Log data: Server logs, error reports, performance metrics
2.3 Information from Third Parties
We may receive information from:
- Google OAuth: Basic profile information when you sign in
- Payment providers: Transaction status and identifiers (not full card details)
3. How We Use Your Information
We use the collected information to:
| Purpose | Legal Basis |
|---|---|
| Provide and maintain the Service | Contract performance |
| Process payments and billing | Contract performance |
| Send transactional emails | Contract performance |
| Improve our Service | Legitimate interest |
| Prevent fraud and abuse | Legitimate interest |
| Comply with legal obligations | Legal requirement |
4. Data Sharing and Disclosure
We do NOT sell your personal information. We may share data with:
- Service providers: Firebase (authentication, database), Dodo Payments (payments)
- Legal authorities: When required by law or to protect rights
- Business transfers: In case of merger, acquisition, or asset sale
5. Data Security
We implement appropriate technical and organizational measures to protect your data:
- HTTPS encryption for all data transmission
- Secure authentication via Firebase/Google OAuth
- API keys are hashed and stored securely
- Regular security reviews and updates
- Limited employee access to personal data
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as:
- Your account is active
- Needed to provide services
- Required by applicable laws
- Necessary for legitimate business purposes
After account deletion, we may retain anonymized usage data for analytics purposes.
7. Your Rights
Depending on your location, you may have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Portability: Receive your data in a structured format
- Restriction: Limit processing of your data
- Objection: Object to certain processing activities
To exercise these rights, contact us at info@contentladder.in.
8. Cookies and Tracking
We use the following analytics services to understand how our website is used and to improve our service:
8.1 Google Analytics
We use Google Analytics (provided by Google LLC) to collect information about how visitors use our website. Google Analytics collects data such as page views, session duration, traffic sources, device information, browser type, and approximate geographic location. It uses cookies (including _ga and _gid) to distinguish unique users and track sessions. This data is shared with Google and processed in accordance with Google's Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
8.2 Microsoft Clarity
We use Microsoft Clarity (provided by Microsoft Corporation) to capture session recordings and generate heatmaps of how users interact with our website. Clarity collects data such as click and scroll behavior, page interactions, and navigation patterns. It uses cookies to track sessions. This data is processed in accordance with Microsoft's Privacy Statement.
8.3 Essential Cookies
In addition to analytics cookies, we use cookies that are necessary for the operation of our Service:
- Authentication session management: To keep you signed in and maintain your session
- Security and fraud prevention: To protect against unauthorized access
We do not use cookies for advertising purposes.
9. Children's Privacy
Our Service is not intended for children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.
11. Third-Party Services
Our Service integrates with third-party services:
- Google/Firebase: Privacy Policy
- Dodo Payments: Privacy Policy
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes via email or through the Service. Your continued use after changes constitutes acceptance.
13. Contact Us
For privacy-related inquiries, contact us at:
Email: info@contentladder.in
We aim to respond to all requests within 30 days.
Last Updated: December 2025