Google Shopping API from $0.03/1K

Google Shopping Data

Programmatic Access to Google Shopping Product Listings

Google Shopping surfaces product listings across the web — from big retailers and independent stores alike. For price monitoring, competitive analysis, and ecommerce research, you need those listings as data, not pixels.

The Serpent Google Shopping API turns a Google Shopping product search into structured JSON. Pass a product query, choose your country and language, and get back a normalized listing grid with the fields your pipeline needs.

# Search Google Shopping for wireless headphones in the US
curl "https://apiserpent.com/api/shopping?q=sony+headphones&engine=google&num=10&country=us" \
  -H "X-API-Key: YOUR_API_KEY"

import requests

resp = requests.get(
    "https://apiserpent.com/api/shopping",
    params={"q": "sony headphones", "engine": "google", "num": 10},
    headers={"X-API-Key": "YOUR_API_KEY"},
    timeout=60,
)
for p in resp.json()["results"]["shopping"]:
    print(p["title"], p.get("price"), p.get("source"))

const res = await fetch(
  "https://apiserpent.com/api/shopping?q=sony+headphones&engine=google&num=10",
  { headers: { "X-API-Key": "YOUR_API_KEY" } },
);
const { results } = await res.json();
for (const p of results.shopping) {
  console.log(p.title, p.price, p.source);
}

{
  "success": true,
  "query": "sony headphones",
  "type": "shopping",
  "engine": "google",
  "country": "us",
  "results": {
    "shopping": [
      {
        "position": 1,
        "title": "Sony WH-1000XM5",
        "link": "https://www.bestbuy.com/...",
        "source": "Best Buy",
        "price": "$399.99",
        "currency": "USD",
        "thumbnail": "https://.../product.jpg",
        "product_rating": 4.8,
        "product_reviews": 2143,
        "sponsored": true,
        "snippet": "Premium noise-cancelling headphones..."
      }
    ],
    "totalResults": 10
  },
  "meta": {
    "totalShopping": 10,
    "elapsed": "3900ms",
    "timestamp": "2026-08-04T10:30:00.000Z"
  }
}

The Google engine returns link/source/product_rating/product_reviews; the Yahoo engine returns url/merchant/rating/reviews. Price and ratings are returned when the shopping source provides them.

Google Shopping vs. the Web SERP API

The Web SERP API (/api/search?engine=google) returns organic search results. On product-heavy queries those results often include a Shopping carousel or product listings section. When you specifically want the product listing grid — for price feeds, SKU matching, or price-drop monitoring — use the dedicated Shopping endpoint (/api/shopping?engine=google) instead. It returns product data in a normalized shape without the surrounding organic SERP.

The Google Content API for Shopping sunset — and what it means

In 2025 Google announced the Merchant API as the successor to the Content API for Shopping, and confirmed the Content API would be permanently shut down on August 18, 2026. The Merchant API handles feed management for merchants who list their own products on Google — uploading, updating, and syncing product data in Merchant Center. It is a management API, not a way to read arbitrary Google Shopping listings.

For product data — monitoring competitors, tracking prices, or researching what actually appears in Google Shopping results — a Shopping search API like Serpent's reads the public listing grid for any query. The two are complementary: merchants manage their feeds with Merchant API; developers pull product data with a Shopping API.